It's the beginning of the end of Facebook (February 3, 2022).
The signs have been out there for a while, but Facebook users have now declined for the first time ever.
Meta Platforms, Inc. (FB)
Fourth Quarter 2021 Results – Prepared Remarks
February 2nd, 2022
Next up is ads. With Apple’s iOS changes and new regulation in Europe, there’s a clear trend where less data is available to deliver personalized ads. But people still want to see relevant ads, and businesses still want to reach the right customers. So we’re rebuilding a lot of our ads infrastructure so we can continue to grow and deliver high-quality personalized ads.
https://s21.q4cdn.com/399680738/files/doc_financials/2021/q4/FB-Q4-2021-Prepared-Remarks.pdf (February 2nd, 2022).
Investors wiped more than $200 billion of the market value of Facebook owner Meta after the company warned of weaker advertising growth and reported its first-ever decline in daily users.
https://www.npr.org/2022/02/03/1078030793/metas-market-value-plummets-by-200-billion-as-facebook-user-base-declines?t=1644005009705 (February 3, 20225:22 PM ET).
Facebook's parent company Meta reported daily active user numbers of 1.929 billion over the last three months of 2021. In Q3 of 2021, it reported an average of 1.93 billion active users. This means it lost roughly 1 million users over that period.
https://www.businessinsider.com/meta-facebook-user-numbers-shrink-first-time-ever-2022-2 (2022-02-03T10:43:39Z).
(...) Facebook usage has been stagnant in the North American region for some time, which most would put down to market saturation – everyone who’s going to use Facebook is now doing so, and there’s not many more new people to add in. But now we’re seeing the same in other markets, which could be a big issue for Facebook’s broader growth.
https://www.socialmediatoday.com/news/facebook-loses-a-million-daily-active-users-posts-big-revenue-result-for-f/618224/ (Published Feb. 2, 2022).
https://investor.fb.com/investor-events/event-details/2022/Meta-Q4-2021-Earnings/default.aspx
If Facebook becomes permanently uncool, then it could eventually head towards the decline of MySpace and Friendster. Facebook is much larger than those companies ever were and has stayed dominant for longer and has actual profits. Teenage users of Facebook in the US has declined by 13 percent since 2019 and have been projected to drop 45 percent over the next two years.
https://www.nextbigfuture.com/2022/02/peak-facebook.html (February 3, 2022).
Facebook Users Have 3 Superb Reasons To Quit In 2021 (2021/01/10).
From WhatsApp to data collection and tracking, here are 3 good reasons to delete your Facebook account in 2021.
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